What We Encourage

• Original content in any language — Sheeko supports multilingual expression
• Cultural content — stories, poetry, music, art, food, fashion, history, and traditions
• Educational content — tutorials, explainers, how-to guides, and informative commentary
• Commentary and analysis — news analysis, opinion pieces, reviews, and constructive criticism
• Community content — events, announcements, discussions, and collaborative projects
• Humour — memes, comedy, satire, and parody (within these guidelines)
• Respectful debate and civil disagreement — you can disagree without being disagreeable

What We Do Not Allow

Zero Tolerance — Immediate removal and permanent ban

• Child sexual abuse material (CSAM) or any sexual content involving minors — we report all instances to relevant authorities
• Terrorism content, including recruitment, radicalisation, and promotion of violent extremism
• Doxxing — sharing another person's private information (address, phone number, workplace) with intent to harass or endanger
• Direct, credible threats of violence against any individual or group
• Human trafficking, exploitation, or promotion of modern slavery
• Sextortion, blackmail, or coercive control of any kind

Prohibited — Content removed, with warnings or account suspension

• Hate speech targeting ethnicity, religion, gender, sexual orientation, disability, nationality, or immigration status
• Harassment, bullying, targeted abuse, or coordinated campaigns against individuals
• Spam, scams, phishing, pyramid schemes, and other deceptive or fraudulent content
• Impersonation of real people, organisations, or public officials
• Non-consensual intimate imagery ("revenge porn") or threats to distribute such material
• Graphic violence, gore, or disturbing imagery without appropriate context, warning, or educational purpose
• Health misinformation that poses a direct, real-world risk to safety (e.g., fake cures, anti-vaccination conspiracy theories presented as medical fact)
• Copyright infringement — do not post content you do not own or do not have permission to share
• Sale or promotion of illegal goods or services, including drugs, weapons, counterfeit goods, and stolen property
• Manipulation of the Service, including artificial engagement (buying likes/followers), coordinated inauthentic behaviour, and platform manipulation

Discouraged — May be deprioritised in recommendations

• Reposts from other platforms without attribution or added context
• Low-effort content spam (mass-posting identical or near-identical content)
• Rage-bait, outrage farming, and content designed primarily to provoke anger for engagement
• Misleading titles or thumbnails that do not match the actual content

Intellectual Property

Respect the intellectual property of others. Only post content that you created or have permission to share. Give proper attribution when sharing others' work. Repeated copyright violations will result in account termination under our repeat infringer policy.

Sensitive Content

Some topics are sensitive but important to discuss. Content addressing conflict, health crises, social issues, or historical events is permitted when it is informative, educational, or serves the public interest. We may apply content warnings, age restrictions, or limited distribution to sensitive material. The determination of what constitutes sensitive content is at Sheeko's sole discretion.

Reporting

If you see content that violates these guidelines, use the report button available on any post, comment, message, or profile. All reports are reviewed by our trust and safety team. Sheeko reserves sole discretion in determining whether content violates these guidelines. False, malicious, or abusive reports may result in action against the reporter, including account suspension.

Enforcement

Sheeko enforces these guidelines through a graduated response system. The severity of the action depends on the nature and frequency of the violation:

1. Content removal and written warning
2. Temporary account restriction or suspension (7 days)
3. Extended suspension (30 days) with feature restrictions
4. Permanent ban and content removal

Zero-tolerance violations result in immediate permanent ban without prior warning. We reserve the right to skip steps in the graduated response at our sole discretion based on the severity of the violation. We may report illegal content and associated account information to law enforcement authorities as required or permitted by law.

Appeals

If you believe your content was removed or your account was actioned in error, you may submit an appeal by contacting [email protected].

Appeals are reviewed by a different member of our team than the one who made the original decision. We aim to respond to appeals within 14 business days. Sheeko's decision on appeal is final.